"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary "Million Dollar Blueprint" on five simple questions - the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter. Read more... 
Water is intertwined in the daily life of humans in countless ways. The importance of water as a driver for health, food security, and quality of life and as a pillar for economic development is unique. As water affects human lives, the mankind also effects the hydrological cycle, in all dimensions from the local to the global scale. Food production accounts for 90% of water use in developing countries. Hydropower production evokes emotions yet sustainable energy production is among cornerstones of economic development. The damages caused by floods and droughts are escalating all over the world. The human impacts on ecosystems are increasing as well. Water is largely a political good since a bulk of the mankind lives in river basins shared by two or more nations. These complexities are approached in the book in depth. The analyses include consideration of how developments in seemingly unrelated processes and sectors such as globalisation, free trade, energy, security, information and communication revolutions, health-related issues such as HIV/AIDS, as well as emerging developments in sectors that are linked more conventionally to water, such as population growth, urbanisation, technological development, agriculture, infrastructure, energy, management of water quality and ecosystem health, are likely to affect water management in the future. For the first time, a pragmatic attempt is make to define a realistic framework for water management in 2020 with leading experts from Read more... 
This new addition to LearningExpress's best-selling 20 Minutes a Day series is geared toward college students with course requirements to fulfill, recent graduates faced with the daunting task of interviewing for jobs, business people who need to improve their presentation skills, and anyone called upon to speak in any of a vast array of public forums. The book takes the fright out of writing and giving speeches through easy-to-digest lessons that only take minutes per day. Read more... 
"Dr. Roberto has skillfully managed to blend in-depth research with his straightforward and enjoyable style and, in doing so, painted a masterpiece that should be considered by any institution or individual looking to detect or solve problems. Presenting cases and their lessons from multiple venues, he offers wisdom readily applicable to any arena." --Duane Deal, Brigadier General, United States Air Force (Retired) "Solving problems is one thing finding them early enough to do something about it is quite another. In this entertaining book full of insight and examples, Michael Roberto provides managers with hands-on recommendations on how to avoid falling into decision-making traps by getting a step ahead." --Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth, and author of Why Smart Executives Fail and Think Again "In typical style, Mike Roberto gets right to the heart of major challenges facing businesses in today's rapidly changing landscape. He provides not only a burning platform for thinking differently, but also practical tools for busy leaders to implement following an 'action learning' approach." --Jon Shepherd, Chief Learning Officer, Mars Inc. In Know What You Don't Know, best-selling author Michael Roberto shows leaders how to go beyond mere "problem solving" to uncover and address emerging problems while they're still manageable--before they mushroom into disaster! Roberto first identifies the diverse, sometimes surprisi Read more... 
Two of Inc. magazine?s hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there?s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it ?the knack,? and it has made all the difference to the eight successful start-ups of his career. Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply ?the knack? to their own businesses. Brodsky and Burlingham offer essential advice such as: ? Follow the numbers?that?s the best way to spot problems before they become life threatening ? Keep focusing on your real goal it?s amazingly easy to get sidetracked by secondary concerns ? Don?t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur?s reach. Read more... 
This book has become a favorite of K-12 teachers, university faculty, and corporate consultants. It provides short gaming exercises that illustrate the subtleties of systems thinking. The 30 games are classified by these areas of learning A? Mental Models, Team Learning, Systems Thinking, Shared Vision and Personal Mastery. Each description clearly explains when, how, and why the game is useful. There are explicit instructions for debriefing each exercise as well as a list of all required materials. A summary matrix has been added for a quick glance at all 30 games. When you are in a hurry to find just the right initiative for some part of your course, the matrix will help you find it. Linda Booth Sweeney and Dennis Meadows both have many years of experience working with adults. This book reflects their insights. Every game works well and provokes a deep variety of new insights about paradigms, system boundaries, causal loop diagrams, reference modes, and leverage points. Each of the 30 exercises here was tested and refined many times until it became a reliable source of learning. Some of the games are adapted from classics of the outdoor education field. Others are completely new. But all of them complement readings and lectures to help participants understand intuitively the principles of systems thinking. The book includes many quotations from practitioner, who share their insights about the relevance of specific exercises. There are also citations for related Read more... 
More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others including those over whom you have no formal authority. In this book, you'll discover techniques for honing your persuasive powers, such as: Ways to strengthen your credibility and connect emotionally with othersHow to appeal to six deeply rooted human needs in crafting your proposalsHow to motivate people to give their best on the jobStrategies for adapting your persuasive tactics to your listeners' decision-making styles Read more... 