Wednesday, May 2, 2012

Good Strategy Bad Strategy: The Difference and Why It Matters


Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with ?strategy.? He debunks these elements of ?bad strategy? and awakens an understanding of the power of a ?good strategy.? A good strategy is a specific and coherent response to?and approach for overcoming?the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt?s nine sources of power?ranging from using leverage to effectively focusing on growth?are eye-opening yet pragmatic tools that can be put to work on Monday morning. Read more...
ReadMore and Download

No comments:

Post a Comment