Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

Ten years of research uncover the secret source of growth and profit ? Those who center their business on improving people?s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses?as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent?have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies??The Stengel 50??would have been 400 percent more profitable than an investment in the S and P 500. Read more...
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