NewbiePPC is a merger of Joel McDonald?s 6-part webinar series on AdWords strategies and mechanics and Howie Jacobson?s home-study course. Joel?s material is more quantitative and systematic - the science of AdWords. Howie?s material is more qualitative and psychological - the art of AdWords. Webinar #1 (April 26): Taking Aim at the Right Targets and Setting Things Up Right The AdWords Decision Tree - the most important question before you start Conversion Tracking 101 - don?t leave home without it Importance of ?Campaign Buckets? - simple and elegant account structure Importance of ?Keyword Silos? - smart and manageable ad group structure Webinar #2 (May 3): Exploiting Weaknesses and Building Strengths Identifying holes in your competitors? strategies Plugging the holes in your own strategy before letting loose the dogs of AdWords Webinar #3 (May 10): Getting Into the Game Ante Up: Loading your ads/keywords Breathe Easy Benchmarking: Performance expectations for Search/Display/Display Image Ads Beginner?s Skill: Strategies for first few days/weeks Webinar #4 (May 17): 80/20 Management and Testing Your New Best Friend: AdWords Editor overview Show Google the Money: monthly/weekly bid maintenance strategies Smart Stuff To Do Not That Often: quarterly/semi-annual strategies Testing on Steroids: campaign cloning decision process Webinar #5 (May 24): Download Joel?s Brain: Rules to Follow, Rules to Break Basic rules that will make your life easier Read more... ReadMore and Download
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