Wednesday, July 4, 2012

The Design of Business: Why Design Thinking is the Next Competitive Advantage


Martin shows how leading companies such as Procter and Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation. Read more...
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