A former president of the Coca-Cola Company, Keough has assembled an enviable Rolodex in his 81 years, and his book counts Bill Gates, Jack Welch and Warren Buffett among its champions. His lessons draw upon his long and varied career?from his early days as a philosophy major to his first job as a TV sports announcer and employment at Butternut Coffee and Coca-Cola?and comprise a list of tongue-in-cheek rules guaranteed to make the follower a true loser in business: from quit taking risks and be inflexible to don't take time to think and be afraid of the future. Keough supports his commandments with stories of business mistakes and failures, both his own?the roll-out of New Coke, for example?and those of others?namely, Schlitz beer and IBM. While the author's clear and encouraging tone Read more... ReadMore and Download
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